The Persona Playbook

£5.00

The "Ideal Buyer" Blueprint: A fill-in-the-blank worksheet to name your "pretend friend" and find their "3:00 AM Problem".

Aria’s "Lemonade Stand" Case Study: A 2-page PDF showing how Aria sold more drinks by picking one thirsty person instead of the whole street.

The "People Buy People" Audit: A 10-point checklist to see if your website sounds like a human or a robot.

*image is just a representation

The "Ideal Buyer" Blueprint: A fill-in-the-blank worksheet to name your "pretend friend" and find their "3:00 AM Problem".

Aria’s "Lemonade Stand" Case Study: A 2-page PDF showing how Aria sold more drinks by picking one thirsty person instead of the whole street.

The "People Buy People" Audit: A 10-point checklist to see if your website sounds like a human or a robot.

*image is just a representation

Most marketing fails because it’s either too complicated or too corporate. We’ve fixed that. The Persona Starter Kitcombines three high-impact tools that strip away the jargon and get back to what matters: Human Connection.

Whether you are just starting out or your current ads are hitting a wall, this bundle gives you the "Rich & Aria" framework to stop shouting at the playground and start whispering to the people who actually want to buy.

What’s Inside the Kit:

  • 1. The Ideal Buyer Blueprint: A 1-page, fill-in-the-blank worksheet designed to help you name your "pretend friend" and identify the "3:00 AM Problem" that keeps them awake at night.

  • 2. Aria’s "Lemonade Stand" Case Study: A 2-page deep dive into "Aria’s Logic," showing you how she sold out of drinks by picking one specific thirsty person instead of trying to talk to the whole street.

  • 3. The "People Buy People" Audit: A 10-point scorecard to help you see if your brand sounds like a "Human" or a "Robot," ensuring you aren't accidentally scaring customers away with corporate talk.