Marketing so simple, a 7-year-old gets it.
Systems so powerful, your business depends on them.
Free Download
...
Free Download ...
“Stop overcomplicating your growth. Join Rich & Aria as they break down the world's most effective Marketing Playbooks into simple, human, and highly profitable systems”
Who We Are
7 Years Old Chief Simplicity Officer
Aria
Rich
40 Years Old Marketing Expert
If you can’t explain it to a 7-year-old, you don't understand it yet.
The Core Story: Most marketing "experts" hide behind big words like Attribution Models, Heuristic Evaluation, and Synergistic Optimisation. Why? Because they want it to sound harder than it is.
At The Marketing Playbooks, we do things differently.
I’m Rich, and for years I’ve built high-level strategies for brands. But everything changed when my 7-year-old daughter, Aria, started asking what I do for work.
The Realization: When I tried to explain "Customer Churn" to her, I realized that if I couldn't make it make sense to a child using a leaky bucket and some stickers, then I was overcomplicating it for my clients, too.
The Method: Every Playbook we build follows Aria’s Logic:
Strip away the jargon: If it doesn't make sense in a playroom, it doesn't belong in your boardroom.
Focus on the Human: People don't buy from "B2B Entities", they buy from people.
Execute with Playfulness: Business is hard enough. Growth should be the fun part.
The Result: You get the world’s most advanced marketing psychology, simplified down to its most potent form. No fluff. No corporate filler. Just clear, actionable playbooks that even a first-grader could follow, and that your business can’t afford to ignore.
““Daddy, why do people buy things from people they don’t like? That’s just silly.””
The Marketing Playbooks
The Marketing Playbooks Bundles
The Marketing Playbooks
Master Bundle
Rich’s Books on Amazon
Beyond the simple, human-to-human frameworks of the Rich & Aria series, I also dive deep into the high-level strategies that fuel global brands.
These playbooks are designed for the marketer who wants to master the technical frontier of the industry.
In "The AI SEO Playbook," I break down the exact systems needed to dominate search rankings in the era of generative AI. Meanwhile, "Creative First Marketing: The Andromeda Playbook" explores the shift toward storytelling and how the latest Meta Andromeda updates have changed how you do ads.
If you're ready to move from the playroom to the boardroom, these technical guides are your next step.
Start Marketing with easy to understand playbooks today!
With the help of Aria, Rich breaks down the core marketing principles into easy to understand guides and scenarios, that even a 7-year-old can understand. Helping you grow your business using top class marketing strategies.