what are the playbooks
Welcome to a new era of AI digital marketing — one where creativity, machine intelligence and strategic clarity work together to deliver results that last.
The AI SEO Playbook and The Andromeda Playbook: Meta Ads in 2026 were created with one mission in mind: to give modern marketers the tools, frameworks and insight they need to grow in an environment shaped by rapid change.
These books break away from outdated tactics and generic “best practices.” Instead, they focus on what truly drives performance today:
AI-aligned SEO built for machine understanding
Creative-first advertising frameworks that outperform traditional optimisation
Future-proof principles that adapt as the platforms evolve
Clear, actionable systems anyone can implement
Whether you’re a marketer, creator, founder or strategist, these playbooks give you a practical roadmap for winning visibility, earning trust, and achieving standout performance across search and social.
Both books are packed with real frameworks, repeatable templates and hands-on guidance — not theory for theory’s sake. They’re built to be applied from day one, helping you gain clarity, sharpen your creative decisions, and push your marketing into the next generation of digital innovation.
If you’re ready to build smarter content, run smarter ads and grow with confidence, you’re in the right place.
WHO IS THE AUTHOR
Richard Smith is a self-taught marketing strategist with over ten years of hands-on experience helping businesses grow through practical, proven methods.
At 40, Richard has built his career from the ground up, not through formal training, but through curiosity, research, reading, experimentation, and a genuine passion for understanding how people think and make decisions. His journey has taken him from early creative projects to leading high-level marketing campaigns, where he learned what actually works in the real world and what doesn’t.
Richard now wants to share his knowledge and believes that marketing shouldn’t feel complicated or inaccessible. His books are written for people who want clear guidance, honest insight, and practical playbooks they can use straight away. Each one is shaped by lessons learned on the job, late-night research, and years spent refining strategies that deliver results.
When he’s not writing or developing new ideas, you’ll find him exploring the Lake District, photography and diving into the latest trends.