This book focuses on the new era of AI-driven search, teaching you how to optimise content for machine interpretation, structured reasoning, and snippet-level visibility. Instead of relying on outdated keyword-only tactics, it shows you how to build authoritative, machine-readable content aligned with E-E-A-T and the logic that modern search engines use to produce answers.

This playbook is built for marketers, advertisers, founders, and content creators preparing for Meta’s next generation of ad formats. It’s ideal for anyone who wants to master AI-first creative, immersive placements, predictive optimisation, and behavioural targeting strategies that will shape Meta Ads over the next 18–24 months.

Not at all. Both books are intentionally written to be clear, visual, and practical. You’ll find frameworks, templates, workflows, and real examples that allow beginners to get started quickly — while still offering advanced layers that seasoned marketers can use to scale performance.

Results may vary depending on how you follow the books and what business and area you are in. These books give you the knowledge and understand to help you have the best footing to succeed. Like all marketing and business though, success is not guaranteed.

Both books include actionable templates, step-by-step playbooks, and ready-to-use frameworks: Snippet capture templates, E-E-A-T content structuring checklists, AI-reasoning-aligned article layouts, Meta Ads 2026 creative scorecards, Funnel blueprints and audience maps, Creative-first ad workflow systems. They’re made to be implemented immediately.