Marketing so simple, a 7-year-old gets it.
Systems so powerful, your business depends on them.
“Stop overcomplicating your growth. Join Rich & Aria as they break down the world's most effective Marketing Playbooks into simple, human, and highly profitable systems”
Who We Are
7 Year Old Chief Simplicity Officer
Aria
Rich
40 Year Old Marketing Expert
If you can’t explain it to a 7-year-old, you don't understand it yet.
The Core Story: Most marketing "experts" hide behind big words like Attribution Models, Heuristic Evaluation, and Synergistic Optimisation. Why? Because they want it to sound harder than it is.
At The Marketing Playbooks, we do things differently.
I’m Rich, and for years I’ve built high-level strategies for brands. But everything changed when my 7-year-old daughter, Aria, started asking what I do for work.
The Realization: When I tried to explain "Customer Churn" to her, I realized that if I couldn't make it make sense to a child using a leaky bucket and some stickers, then I was overcomplicating it for my clients, too.
The Method: Every Playbook we build follows Aria’s Logic:
Strip away the jargon: If it doesn't make sense in a playroom, it doesn't belong in your boardroom.
Focus on the Human: People don't buy from "B2B Entities", they buy from people.
Execute with Playfulness: Business is hard enough. Growth should be the fun part.
The Result: You get the world’s most advanced marketing psychology, simplified down to its most potent form. No fluff. No corporate filler. Just clear, actionable playbooks that even a first-grader could follow, and that your business can’t afford to ignore.
““Daddy, why do people buy things from people they don’t like? That’s just silly.””
The Marketing Playbooks
The "Vanity vs. Value" Scorecard: Identify which metrics pay the bills and which are just for show.
Aria’s "Sweets for Sales" Simple Math Guide: A kid-friendly way to understand profit margins.
The 3-Step Conversion Audit: A quick check of your "Call to Action" buttons.
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The "Leaky Bucket" Calculator: A spreadsheet to see how much "chocolate" (money) you lose every month.
Aria’s "Best Friend" Loyalty Tracker: A simple way to track your top 10 customers.
The Churn Red-Flag Checklist: 5 signs a customer is about to leave before they actually do.
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The "Barnaby" Service Audit: Does your service make people feel safe or scratchy?.
The "Wait-Time" Cheat Sheet: Industry standards for how fast you should reply.
Aria’s "Saying Thank You" Templates: 3 ways to show gratitude to customers.
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The "Shiny Object" Filter: 5 questions to ask before joining a new platform.
Aria’s "Too Many Toys" Declutter Guide: How to pick your top 3 marketing tasks.
The "Cookie" Niche Finder: A worksheet to find your specific "cookie" lovers.
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The "Ideal Buyer" Blueprint: A fill-in-the-blank worksheet to name your "pretend friend" and find their "3:00 AM Problem".
Aria’s "Lemonade Stand" Case Study: A 2-page PDF showing how Aria sold more drinks by picking one thirsty person instead of the whole street.
The "People Buy People" Audit: A 10-point checklist to see if your website sounds like a human or a robot.
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Includes both the Person Playbook & Service Playbook
The "Ideal Buyer" Blueprint: A fill-in-the-blank worksheet to name your "pretend friend" and find their "3:00 AM Problem".
Aria’s "Lemonade Stand" Case Study: A 2-page PDF showing how Aria sold more drinks by picking one thirsty person instead of the whole street.
The "People Buy People" Audit: A 10-point checklist to see if your website sounds like a human or a robot.
The "Barnaby" Service Audit: Does your service make people feel safe or scratchy?.
The "Wait-Time" Cheat Sheet: Industry standards for how fast you should reply.
Aria’s "Saying Thank You" Templates: 3 ways to show gratitude to customers.
The Marketing Playbooks Bundles
Includes the The ROI Playbook + The Retention Playbook + The Focus Playbook
The "Leaky Bucket" Calculator: A spreadsheet to see how much "chocolate" (money) you lose every month.
Aria’s "Best Friend" Loyalty Tracker: A simple way to track your top 10 customers.
The Churn Red-Flag Checklist: 5 signs a customer is about to leave before they actually do.
The "Vanity vs. Value" Scorecard: Identify which metrics pay the bills and which are just for show.
Aria’s "Sweets for Sales" Simple Math Guide: A kid-friendly way to understand profit margins.
The 3-Step Conversion Audit: A quick check of your "Call to Action" buttons.
The "Shiny Object" Filter: 5 questions to ask before joining a new platform.
Aria’s "Too Many Toys" Declutter Guide: How to pick your top 3 marketing tasks.
The "Cookie" Niche Finder: A worksheet to find your specific "cookie" lovers.
The Marketing Playbooks
Master Bundle
This includes all the playbooks.
The Persona Playbook
The Service Playbook
The ROI Playbook
The Focus Playbook
The Retention Playbook
Rich’s Books on Amazon
Beyond the simple, human-to-human frameworks of the Rich & Aria series, I also dive deep into the high-level strategies that fuel global brands.
These playbooks are designed for the marketer who wants to master the technical frontier of the industry.
In "The AI SEO Playbook," I break down the exact systems needed to dominate search rankings in the era of generative AI. Meanwhile, "Creative First Marketing: The Andromeda Playbook" explores the shift toward storytelling and how the latest Meta Andromeda updates have changed how you do ads.
If you're ready to move from the playroom to the boardroom, these technical guides are your next step.
Start Marketing with easy to understand playbooks today!
With the help of Aria, Rich breaks down the core marketing principles into easy to understand guides and scenarios, that even a 7-year-old can understand. Helping you grow your business using top class marketing strategies.